Heidi Plaster founded Plaster Consulting Group in 2009 after working with companies such as Microsoft Corporation, RealNetworks, Eddie Bauer and drugstore.com for more than 13 years. Mike Plaster began his career as a journalist, working for The Daily World in Aberdeen, Wash., and the King County Journal in Bellevue, Wash. He then spent several years doing internal and external communications for Safeco Insurance before joining Heidi full-time in 2011.
Heidi has flexed her marketing muscle for an incredibly wide variety of companies, ranging from Fortune 100 corporations to small startups. When she’s not helping clients, she’s reading, cooking, traveling, hiking the Cascades with the family golden retriever, Youppi, or attending Washington State University football games. Unconfirmed reports suggest she may spend a little too much time on LinkedIn as well. She earned a BA in communication at WSU (after beginning her college career with three years at the University of Washington) and serves on the board of the Seattle chapter of the King County Cougar Club. Born in Bellevue, she’s a lifelong Washingtonian and can’t imagine living anywhere else. Well, maybe in Switzerland. After all, where else would a Heidi want to be?
Mike is a veteran of both the newspaper business and the insurance industry (yes, really), and still misses the rush of the newsroom — but has embraced new challenges since watching his last press run. However, he remains the guy who will point out typos on restaurant menus (and continues to maintain that this habit is somehow charming rather than annoying). The Vancouver, Wash., native spends his free time struggling with his golf game, wishing the Montreal Expos still existed and exploring the incredible Northwest craft beer scene. He also spends too many hours driving to football games at Washington State University, where (brag alert) he was named the journalism co-graduate of the year in his class.